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This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns.
Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
University of Greenwich
Starting with a year aimed at introducing you to key industry ideas, this course takes you on to the BA (Hons) Business and Management, one of our most popular degrees.
You’ll get a wide understanding of management, marketing, finance, and operations in a digital world, graduating with skills and knowledge that the top employers are looking for.
We’ll help you find your strengths and work on your career goals to create a personal development plan aimed at getting you where you want to be when you graduate.
112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.
Plus, GCSE English language or literature and mathematics at grade C / 4 or above.
We also accept:
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.
Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.
We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.