Advertising and Digital Marketing Communications, BA Hons

This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. 

Course details

Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

  • Mode of study: 4-5 days  a week
  • Intake: Intakes: September
  • Course length: 3-4 years
  • Course fee: 9250 per year
  • Location: London campus

University of Greenwich

Course overview

Starting with a year aimed at introducing you to key industry ideas, this course takes you on to the BA (Hons) Business and Management, one of our most popular degrees.

You’ll get a wide understanding of management, marketing, finance, and operations in a digital world, graduating with skills and knowledge that the top employers are looking for.

We’ll help you find your strengths and work on your career goals to create a personal development plan aimed at getting you where you want to be when you graduate.


Entry requirements

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education
  • Access courses.


This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.


We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.

  • Introduction to Financial Accounting (30 credits)
  • Introduction to Management Accounting (30 credits)
  • Personal and Professional Development 1 (Accounting) (15 credits)
  • Quantitative Methods (15 credits)
  • Management Accounting (30 credits)
  • Financial Accounting (30 credits)
  • Future Paths
  • Business and Company Law (30 credits)
  • Students are required to choose 30 credits from this list of options.
  • Advanced Management Accounting (15 credits)
  • Advanced Financial Accounting (15 credits)
  • Finance (30 credits)
  • Strategic Financial Management (30 credits)
  • Students are required to choose 30 credits from this list of options.
  • Ethics and Corporate Governance (30 credits)
  • Audit and Assurance (30 credits)
  • Financial Business Intelligence (30 credits)
  • Managing Business Processes with SAP (30 credits)