Advertising and Marketing Communications BA (Hons)

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

Course details

It provides a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.
  • Mode of study: 3-4 days  a week
  • Intake: Intakes: September
  • Course length: 3-4 years
  • Course fee: 9250 per year
  • Location: Leicester campus

De Mortfort University

Course overview

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years. 


Entry requirements

A typical offer is 112 UCAS points from at least two A-levels or equivalent (e.g BTEC)

Five GCSEs grades A–C including English Language and Maths

Pass Access with 30 Level 3 credits at Merit (or equivalent)

English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

We will normally require students to have had a break from full time education before undertaking the Access course

International Baccalaureate: 26+ Points


A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

You could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.


You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through 100% coursework (presentations, essays and reports) on this programme often in the form of real live briefs from companies.

  • Block 1: Marketing Essentials
  • Block 2: Fundamentals of Advertising and Marketing Communications
  • Block 3: Marketing in a Digital World
  • Block 4: Regulatory, Ethical and Sustainable Communications
  • Block 1: Consumer behaviour and insight
  • Block 2: Brand Strategy and Management
  • Block 3: Digital Marketing and Media
  • Block 4: Public Relations
  • Block 1: Market Analysis and Strategy
  • Block 2: Contemporary Issues in Advertising and Public Relations
  • Block 3: Advertising and Campaign Planning or Social Media and Influencer Marketing
  • Block 4: Marketing Dissertation or Brand Portfolio