Advertising, Marketing Communications and Public Relations - BA (Hons)

Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree course explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice.

Course details

Studying in London means you’ll be immersed in one of the world’s most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. The course is recognised by the Chartered Institute of Public Relations and you’ll also have the opportunity to apply for accreditation from the Chartered Institute of Marketing.
  • Mode of study: 2 -3 days campus
  • Intake: September , January
  • Course length: 3-4 years
  • Course fee: £9,250 per year
  • Location: London

London Metropolitan University

Course overview

This undergraduate course will equip you with the skills and knowledge to begin a career in the advertising, communications and public relations industry. Work-related learning is integrated into your course and we ensure that all undergraduates in our business school have the opportunity to undertake career-enhancing modules. The University will advertise suitable opportunities and provide guidance on completing the application processes, but please note that we can’t guarantee you a work placement experience. 

This career-oriented course explores the contemporary marketing industry, covering the key aspects of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.


Entry requirements

a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)

English Language and Mathematics GCSE at grade C/4 or above (or equivalent)

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern finance position in my first year.


The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

  • Learning Through Organisations (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Media Culture and Society (core, 15 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Public Relations (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment (core, 15 credits)
  • Consumer Insights (core, 15 credits)
  • Consumer PR and Media Relations (core, 15 credits)
  • Contemporary Theory of Advertising (core, 15 credits)
  • Crafting Advertising Campaigns (core, 15 credits)
  • Marketing Communications (core, 15 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Problem Solving: Methods and Analysis (alternative core, 15 credits)
  • The Practice of Consultancy (alternative core, 15 credits)
  • Developing Inclusive Organisations (option, 15 credits)
  • Digital Marketing (option, 15 credits)
    Sustainability, Business and Responsibility (option, 15 credits)
  • Communication Theory (core, 15 credits)
  • Corporate Communications (core, 15 credits)
  • Marketing Communications in Practice
  • (Context Fashion) (core, 15 credits)
  • Strategic Marketing (core, 15 credits)
  • Consultancy Project (alternative core, 30 credits)
  • Dissertation (alternative core, 30 credits)
  • Brand Management (option, 15 credits)
  • Global Marketing and Sales in the Digital Age (option, 15 credits)
    Social Marketing (option, 15 credits)