BA (Hons) Business Management (Marketing)

Through developing your knowledge sequentially with us, you’ll gain the robust knowledge base sought by today’s employers, bringing out your full professional potential. In your first academic year, you’ll develop broad knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. 

Course details

Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. On our BA (Hons) Business Management (Marketing), you’ll build your abilities in a step-by-step, logical manner by combining both traditional and digital marketing knowledge with real-world application.
  • Mode of study: online
  • Intake: Intakes: September, January,  May
  • Course length: 3 years
  • Course fee: £6,935
  • Locations: online

Arden University London

Course overview

In your subsequent levels, you’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. You’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.  


Entry requirements

o be eligible for our BA (Hons) Business Management (Marketing) course, you must have: 

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent 


Just a few of the possible roles you might want to consider after graduation could include: 

  • Brand Manager 
  • Campaign Manager 
  • Communications Manager 
  • Sales and Marketing Manager 
  • Marketing Executive 
  • Event Organiser 
  • Product Manager 
  • Public Relations Manager 
  • Public Affairs Consultant 


You have 3-9 years to complete this course, which means you can take up to 3 years to complete each level. Most of our students, however, aim to complete the course within 3 to 6 years.

  • Digital Skills & Professional Development (20 credits) 
  • Contemporary Business Environment (20 credits) 
  • Marketing Dynamics (20 credits) 
  • Introduction to Business Finance (20 credits) 
  • People Management (20 credits) 
  • Technology & Innovation (20 credits) 
  • Data Analytics & Management (20 credits) 
  • Business Start-up (20 credits) 
  • Sales Management (20 credits) 
  • Digital & Social Media Marketing (20 credits) 
  • Managing Brands (20 credits) 
  • Consumer Insights ​(20 credits)
  • Business Transformation ​(20 credits) 
  • Entrepreneurship and Innovation ​(20 credits) 
  • Corporate Governance, Law & Ethics (20 credits)​ 
  • Independent Study ​(20 credits) 
  • Global Marketing ​(20 credits) 
  • Marketing & Digital Strategy (20 credits)