BA (Hons) Business Management (Marketing) with Foundation Year

Foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.

Course details

Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth.

Mode of study: 2-3 days a week
Intake: Intakes: October, February, May
Course length: 4 years
Course fee: £9250 per year
Location: London campus

Arden University London

Course overview

Once your foundation year is complete, you’ll move on to develop your knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. You’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. This course also teaches you the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.

Benefits

Active collaborative learning
Face-to-face discussion
Outstanding student support
Learn from experienced tutors
Make full use of facilities
Access support
Careers advice

Entry requirements

To be able to study this course, we need to see that you have:

At least 3 x GCSEs OR 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.
Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements.
We also offer this course as a standard bachelor’s degree without foundation year.

Careers

Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include:

Brand Manager
Campaign Manager
Communications Manager
Sales and Marketing Manager
Marketing Executive
Event Organiser
Product Manager
Public Relations Manager
Public Affairs Consultant

Modules

You have 4-12 years to complete this course, which means you can take up to 3 years to complete each level. Most of our students, however, aim to complete the course within 4 to 6 years.

Year zero

Research Skills and Using Information
Developing Academic Skills
Using Numeracy, IT and Data
Values, Ethics and Working Collaboratively
Structure of Business
Technology in Organisations

Year one

Digital Skills & Professional Development (20 credits)
Contemporary Business Environment (20 credits)
Marketing Dynamics (20 credits)
Introduction to Business Finance (20 credits)
People Management (20 credits)
Technology & Innovation (20 credits)

Year two

Data Analytics & Management (20 credits)
Business Start-up (20 credits)
Sales Management (20 credits)
Digital & Social Media Marketing (20 credits)
Managing Brands (20 credits)
Consumer Insights (20 credits)

Year Three

Business Transformation (20 credits)
Entrepreneurship and Innovation (20 credits)
Corporate Governance, Law & Ethics (20 credits)
Independent Study (20 credits)
Global Marketing (20 credits)
Marketing & Digital Strategy (20 credits)