BA (Hons) Business (Marketing)

This degree will develop a comprehensive and in-depth understanding of the role and function of marketing within an organisation with specific reference to Marketing Communications, Consumer Behaviour, Business to Business Marketing and International Marketing.

Course details

Throughout this degree, students will gain an understanding of the principles and functions within organisations including marketing, managing and developing people, accounting and finance, operational and project management and the use of Information Systems.

  • Mode of study: 2 Blended – 1 day online, 1 day on campus
  • Intake: September , January , May
  • Course length: 3-4 years
  • Course fee: £9,250 per year
  • Location: London

Northampton London

Course overview

This will be underpinned by developing an appreciation of a range of other contemporary issues such as sustainability, globalisation, corporate social responsibility, diversity, entrepreneurship and risk management that can influence the marketing of an organisation.

Upon completion of this degree, successful students will complete with a sound foundation in business and marketing. This understanding of how to successfully market organisations will act as an excellent foundation for a career in marketing.


Entry requirements

Standard Entry Requirements

A typical offer would be BCC at A-Level or DMM at BTEC / 112 UCAS Points.

Foundation Year Entry Requirements

The standard entry requirements for an Integrated Foundation Year are DEE at A level or MPP at BTEC / 64 UCAS Points.


Our scheduling of lectures and tutorials optimise the chance of meaningful part-time work. A part-time job in the right sector can help hone your understanding of business and help develop the graduate skills employers want to see upon graduation.

Throughout the programme, students will build upon their employability skills. As part of self-development enhancement as learners and professionals, students will have to analyse and critically reflect on given scenarios throughout a variety of contexts. This will allow students to analyse different approaches necessary for working and communicating effectively, creating successful professional relationships and actively engage through the provision of meaningful contributions.


This programme is assessed via a number of methods including individual management reports, presentations, examinations, group work, boardroom simulations and portfolio writing.

  • Research Skills
  • Professional Skills
  • Data Skills
  • Communication Skills
  • Business Environment
  • Academic and Professional Skills
  • Economics for Business
  • Business Finance
  • Managing Human Resources
  • Principles and Practices of Marketing
  • Legal Aspects of Business and Marketing
  • Marketing Communications
  • Digital Marketing
  • Business Strategy
  • Consumer Behaviour
  • Undergraduate Major Project (Business Contexts)