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The most significant challenge marketing teams across the UK face is finding talented people able to work in the sector (Acquia 2020).
Northumbria University in partnership with QA.
The BSc (Hons) Global Business Management (Marketing) programme has been designed specifically to provide you with a broad foundation of business and management knowledge while developing your understanding, application and critical evaluation of marketing in a global context.
The programme makes use of appropriate technologies to support and enhance your learning experience. These technologies include an online learning platform that provides access and supporting learning materials, where appropriate lecture capture is used to support and review your learning. Additional materials include an online reading list and guidance and direction for your independent learning.
| Academic entry criteria | English language requirements | |
| International Year One (Level 4)* | Good High School Grades or equivalent | IELTS 5.5 with no element less than 5.5 |
| Year Two (Level 5) | Level 4 qualification with a pass grade in a business and management-related field. | IELTS 6.0 with no element less than 5.5 (or approved equivalent) |
| Year Three (Level 6) | BTEC HND/Foundation Degree or equivalent in a related subject. If you have taken a BTEC HND programme, we will usually expect you to have performed to an average of Merit standard. If you have taken a Foundation Degree, we will be looking for performance to Commendation level, or 60% average** |
Graduating with a degree in Global Business Management (Marketing) will set you on the right track for a career in areas such as Operations Management, Lead Production Management, E-Commerce Management.
Typical roles include:
All units are core and are worth 20 credits unless specified.