BSc (Hons) Marketing

Including an option to specialise in digital and social media marketing.

Course details

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues.
  • Mode of study: 3-4 days  a week
  • Intake: Intakes: September
  • Course length: 3-4 years
  • Course fee: 9250 per year
  • Location: Plymouth campus

Plymouth University

Course overview

 Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.

You will distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society.



Entry requirements

  • UCAS tariff
  • 104 – 120
  • A level: 104-120 points from a minimum of 2 A levels. This course considers general studies.
  • BTEC: 18 Unit BTEC Extended Diploma: DMM in any subject.
  • BTEC National Diploma modules
    If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.
  • Access: Pass a named Access to HE Diploma in any subject with at least 33 credits at merit/distinction.
  • T level: Merit in any subject.
  • IB: 26 – 30 overall to include 4 at any subject at Higher Level.
    English and Maths accepted within: Higher Level = 4 Standard Level = 5
  • All applicants must have GCSE (or equivalent) mathematics and English at grade 4/C or above.


Our marketing students have tremendous opportunities to gain the knowledge and skills necessary for employment in a variety of work settings. Our hands-on approach to teaching and learning, and the use of live clients throughout the course will provide you with the topical skills and experience that you can apply to the wide range of career options as graduates. Our graduates have been employed by companies such as 3M, Apple, the BBC, Harley-Davidson, McLaren, Unilever, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, the National Trust, Wrigley and Microsoft.


Examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You gain an appreciation of business operations and have the opportunity to take a professionally renowned digital marketing qualification.

  • Business and Management Internal Setting (HRL4002)
  • Marketing in Action (MKT4001)
  • Buyer Behaviour (MKT4002)
  • Business and Management External Environment (STO4001)
  • Advertising Brand Management and Marketing Communication (MKT5001)
  • Consumer Insight, Innovation and Marketing Planning (MKT5007)
  • Careers and Professional Development (PBS500CPD)
  • Challenge Module (HRL5008)

Optional modules


  • Academic Skills for International Direct Entry Second Year Students (DEAS200)
  • International Marketing (MKT5002)
  • Social Media Marketing in Practice (MKT5005)
  • Digital Marketing (MKT5006)
  • Contemporary Issues in Marketing (MKT6001)
  • Strategic Marketing (MKT6007)
  • Continued Careers and Professional Development (PBS600CPD)
  • Final Year Dissertation (PBS6001)

Optional modules


  • Academic Skills for International Direct Entry Final Year Students (DEAS300)
  • Experiential Practice (HRL6010)
  • International Marketing (MKT6002)
  • Social Media Marketing in Practice (MKT6005)
  • Digital Marketing (MKT6006)
  • Public Relations in the Digital Era (MKT6008)