BSc Marketing

If you’re looking to build a career in marketing, our BSc Marketing is a brilliant starting point.

You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.

You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. You will learn about the theories behind key marketing decisions, such as the pricing of goods and services and will develop the skills to turn your creative ideas into a reality, with opportunities to develop briefs and work to timelines and restrictive budgets.

Course details

You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers.

  • Mode of study: 2 -3 days campus
  • Intake: September , January
  • Course length: 3-4 years
  • Course fee: £9,250 per year
  • Location: London

University of Roehampton

Course overview

Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing.

Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.

The University of Roehampton Marketing degree is accredited by the Chartered Institute of Marketing (CIM) and our degree has been mapped against CIM qualifications to apply module exemptions for professional CIM qualification. This provides you with the opportunity to gain an industry-recognised, professional marketing qualification alongside your marketing degree.


Entry requirements

Year 1 entry: 112 UCAS points (or equivalent), Foundation Year entry: 48 UCAS points (or equivalent)

We welcome applications from students studying T Levels.

For all courses we also accept a wide range of other qualifications and experience.

Typical entry requirements:

BTEC(QCF) Extended Diploma possible grades – relevant accepted DMM
Access – 24 Merits D18M24P3


You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department. You could also progress to further study with us on our MSc Global Marketing.

Our careers team is available to support you from the start of your studies until after you graduate. They will help you build your CV, prepare for interviews, and meet and learn from successful graduates working at the top of their careers. You’ll also have opportunities to work with our partners across London and beyond, and to attend a Roehampton jobs fair where you can find out about graduate opportunities and meet employers.


All modules are core and are worth 15 credits unless specified.

Required modules

  • Introduction to Accounting and Finance
  • Business Psychology
  • Business Organisations in a Global Economy
  • Business Data Analysis
  • Principles of Marketing
  • Introduction to Management

Required modules

  • Managing People and Careers
  • Project Management
  • Consumer Behaviour
  • Digital Marketing
  • Strategic Digital Communication
  • Branding

Required modules

  • Business Ethics and Responsible Management
  • Applied Corporate Strategy
  • Sales, Advertising and PR
  • Emerging Issues in Marketing Communications

Optional modules (pre/corequisites)

  • Business and Management Dissertation (Part 1)
  • Business and Management Dissertation (Part 2)
  • Managing Innovation
  • Management Consultancy Skills
  • Management Consultancy Project
  • Contemporary Issues in Management