Business Management and Marketing - BA (Hons)

Our course is accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. 

Course details

This is a joint honours degree that provides you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.
  • Mode of study: 2 -3 days campus
  • Intake: September , January
  • Course length: 3-4 years
  • Course fee: £9,250 per year
  • Location: London

London Metropolitan University

Course overview

The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies and would give you a competitive edge in the job market. This course is also accredited at level 6 by the Chartered Management Institute (CMI), an internationally renowned professional body. While studying on this course you’ll gain membership to CMI and will be able access its facilities, attend events, join a mentoring scheme and access over 200,000 live management job postings.


Entry requirements

a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma) English language and mathematics GCSE at grade C/grade 4 or above (or equivalent) are also required

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern finance position in my first year.


The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

  • Digital Business Management and Emerging Technology (core, 15 credits)
  • Learning Through Organisations (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Management (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment (core, 15 credits)
  • Consumer Insights (core, 15 credits)
  • Digital Marketing (core, 15 credits)
  • International Selling and Negotiation (core, 15 credits)
  • Leadership in Practice (core, 15 credits)
  • The Practice of Consultancy (core, 15 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Consumer PR and Media Relations (option, 15 credits)
  • Developing Inclusive Organisations (option, 15 credits)
  • Field Trip (option, 15 credits)
  • Marketing Communications (option, 15 credits)
  • Online Fashion Retailing (option, 15 credits)
  • Sustainability, Business and Responsibility (option, 15 credits)
  • Consultancy Project (core, 30 credits)
  • Global Marketing and Sales in the Digital Age (core, 15 credits)
  • Leading Innovation (core, 15 credits)
  • Practising Business Strategy (with simulation) (core, 15 credits)
  • Social Marketing (core, 15 credits)
  • Artificial Intelligence and Big Data in Business (option, 15 credits)
  • Brand Management (option, 15 credits)
  • Communication Theory (option, 15 credits)
  • Strategic Marketing (option, 15 credits)