Events Management and Marketing - BA (Hons)

Fancy working in one of the fastest paced industries that has a massive impact on the economy and global culture? During your degree, you’ll study the events business while acquiring real-life business experience and exploring what factors influence the marketing of events.

Course details

This course combines core elements of events management that go hand-in-hand with the latest marketing techniques, so that you can build a successful career as an event manager or similar professional.
  • Mode of study: 2 -3 days campus
  • Intake: September , January
  • Course length: 3-4 years
  • Course fee: £9,250 per year
  • Location: London

London Metropolitan University

Course overview

Event managers play pivotal roles in a range of organisations and sectors including the government, corporations, not-for-profit organisations, entertainment companies, exhibitions and shows, incentive travel, tourism, virtual events, plus outdoor or sporting events.

A key feature of this course is its emphasis on hands-on experience from the outset. That’s why there’s various opportunities for you to work on events both inside and outside of the University.

From this practical work, you’ll gain involvement in events management, experience the competitive recruitment process and receive formal feedback from industry professionals. You’ll also have the opportunity to network and build connections that can benefit your future career.


Entry requirements

a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification)

English Language and Mathematics GCSE at grade C/4 or above (or equivalent)

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern position in my first year.


The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
  • Event Planning and Management (core, 15 credits)
  • Learning Through Organisations (Professional Practice 1) in Events and Music Business (core, 15 credits)
  • London’s Visitor Economy (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment: The Events Industry (core, 15 credits)
  • Consumer Insights (core, 15 credits)
  • Digital Marketing (core, 15 credits)
  • Live Events Practice (core, 15 credits)
  • Marketing Communications for Events (core, 15 credits)
  • The Event Experience (core, 15 credits)
  • The Practice of Consultancy (core, 15 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Cities, Tourism and Eventfulness (option, 15 credits)
  • Developing Inclusive Organisations (option, 15 credits)
  • Field Trip (option, 15 credits)
  • Fundamentals of Project Management (option, 15 credits)
  • Music Industry Contracts and Negotiation (option, 15 credits)
  • Professional Experience Year Placement (option, 30 credits)
  • Risk and Crisis Management (option, 15 credits)
  • Sustainability, Business and Responsibility (option, 15 credits)
  • Brand Management (core, 15 credits)
  • Conference Management (core, 15 credits)
  • Consultancy Project (core, 30 credits)
  • Event Sponsorship and Fundraising (core, 15 credits)
  • Social Media Management (core, 15 credits)
  • Creative Artists Rights and Legal Disputes (Option) (option, 15 credits)
  • Global Marketing and Sales in the Digital Age (option, 15 credits)
  • Leading Innovation (option, 15 credits)
  • Service Excellence for Creative industries (option, 15 credits)