Fashion Marketing and Business Management - BA (Hons) - London Metropolitan University Home page Home Fashion Marketing and Business Management - BA (Hons)

Fashion Marketing and Business Management - BA (Hons)

On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce.

Course details

Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.

Mode of study: 2 -3 days campus
Intake: September , January
Course length: 3-4 years
Course fee: £9,250 per year
Location: London

London Metropolitan University

Course overview

Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. We regularly have guest speakers from the industry come and speak about working in the fashion business, current trends and issues, plus share their expertise with you.

From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.

Benefits

Active collaborative learning
Face-to-face discussion
Outstanding student support
Learn from experienced tutors
Make full use of facilities
Access support
Careers advice

Entry requirements

a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma) English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern position in my first year.

Modules

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year One

Contextualising Fashion (core, 15 credits)
Frameworks of Fashion (core, 15 credits)
Learning Through Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Management (core, 15 credits)
Principles of Marketing (core, 15 credits)
The Business of Fashion (core, 15 credits)

Year two

Consumer Insights (core, 15 credits)
Fashion Buying (and Apparel Supply Chain) (core, 15 credits)
Marketing Communications (core, 15 credits)
Online Fashion Retailing (core, 15 credits)
The Practice of Consultancy (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Business to Business Marketing and Sales (option, 15 credits)
Crafting Advertising Campaigns (option, 15 credits)
Digital Marketing (option, 15 credits)
Field Trip (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)

Year Three

Brand Management (core, 15 credits)
Consultancy Project (core, 30 credits)
International Fashion Strategy (core, 15 credits)
Leading Innovation (Fashion) (core, 15 credits)
Strategic Marketing (core, 15 credits)
Creative Artists Rights and Legal Disputes (Option) (option, 15 credits)
Global Marketing and Sales in the Digital Age (option, 15 credits)
Personal Finance (option, 15 credits)
Social Marketing (option, 15 credits)