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Fashion Marketing and Journalism - BA (Hons)

This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism.

Course details

This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism – as well as first-hand knowledge of how the fashion business works.

Mode of study: 2 -3 days campus
Intake: September , January
Course length: 3-4 years
Course fee: £9,250 per year
Location: London

London Metropolitan University

Course overview

Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.

To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you’ll discover what working in the industry is really like during news days, as you’ll practise working under the same pressure as media professionals. You’ll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.

Benefits

Active collaborative learning
Face-to-face discussion
Outstanding student support
Learn from experienced tutors
Make full use of facilities
Access support
Careers advice

Entry requirements

a minimum of grades BBC in three A levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)

GCSE English at grade C/grade 4 or above (or equivalent)

What the students say

London Met’s Fashion Marketing and Journalism course provided me with invaluable copywriting and research skills along with a solid understanding of the UK media landscape and fashion industry which I was able to successfully apply to a range of diverse work experiences in fashion PR and digital communications.

Modules

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year One

Fashion History and Concepts (core, 30 credits)
Journalism: History and Ideas (core, 30 credits)
Practical Journalism (core, 30 credits)
Practice of Marketing (core, 15 credits)
Principles of Marketing (core, 15 credits)

Year two

Fashion Branding and Journalism (core, 30 credits)
Media Law and Ethics; Public Administration (core, 30 credits)
Newsroom Production (core, 30 credits)
Journalism Work Placement (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Beauty Through the Ages: A Critical History of Beauty (option, 15 credits)
Online Fashion Retailing (option, 15 credits)
Styling and Journalism (option, 15 credits)

Year Three

Broadcast Journalism (core, 30 credits)
Creating Packages (core, 30 credits)
Fashion Writing and Reporting (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Journalism Project (alternative core, 30 credits)
Arts Journalism (option, 15 credits)
Campaigning Journalism (option, 15 credits)
Psychology in the Beauty Industry (option, 15 credits)