Fashion Marketing and Journalism (including foundation year) - BA (Hons)

Fashion marketing and journalism is a unique but very complementary combination to fields of study. With a joint honours degree, you’ll stand out in the competitive job market in the fashion industry.

Course details

Our Fashion Marketing and Journalism (including foundation year) BA (Hons) will give you an in-depth understanding of the fashion industry. Through your lectures, research and coursework you’ll learn how to analyse fashion brands and examine their target audience and market position. You’ll also practise journalistic techniques and learn how to pitch your fashion stories to journalists and media outlets.
  • Mode of study: 2 -3 days campus
  • Intake: September , January
  • Course length: 3-4 years
  • Course fee: £9,250 per year
  • Location: London

London Metropolitan University

Course overview

On your foundation year you’ll be joined by students from other foundation year courses in the School of Computing and Digital Media. Together you’ll work to improve vital study skills, including research, critical thinking and writing for academic purposes and media. You’ll also get to share different perspectives on the subjects you study with students from other disciplines, broadening your knowledge and ability to critically analyse information.

You’ll attend the same classes and study the same content as students studying the standard three-year degree, graduating with the same award and title. For more information about the content you’ll study in the subsequent three years of your study, visit our Fashion Marketing and Journalism BA (Hons) course page.


Entry requirements

at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)

English Language at grade C/4 or above (or equivalent, eg Functional Skills at Level 2), if you meet UCAS points criteria but obtained a grade D/3 in English and/or Maths at GCSE you may be offered a University test in these areas

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern position in my first year.


The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
  • Introduction : Film, TV and Broadcast Media (core, 30 credits)
  • Introduction: Digital Media (core, 30 credits)
  • Introduction: Journalism and Writing for Media (core, 30 credits)
  • Introduction: Media and Communications (core, 30 credits)
  • Fashion History and Concepts (core, 30 credits)
  • Journalism: History and Ideas (core, 30 credits)
  • Practical Journalism (core, 30 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Fashion Branding and Journalism (core, 30 credits)
  • Media Law and Ethics; Public Administration (core, 30 credits)
  • Newsroom Production (core, 30 credits)
  • Journalism Work Placement (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Beauty Through the Ages: A Critical History of Beauty (option, 15 credits)
  • Online Fashion Retailing (option, 15 credits)
  • Styling and Journalism (option, 15 credits)
  • Broadcast Journalism (core, 30 credits)
  • Creating Packages (core, 30 credits)
  • Fashion Writing and Reporting (core, 15 credits)
  • Consultancy Project (alternative core, 30 credits)
  • Journalism Project (alternative core, 30 credits)
  • Arts Journalism (option, 15 credits)
  • Campaigning Journalism (option, 15 credits)
  • Psychology in the Beauty Industry (option, 15 credits)