Marketing BA

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world. You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies, giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

Course details

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.
  • Mode of study: 3-4 days  a week
  • Intake: Intakes: September
  • Course length: 3-4 years
  • Course fee: 9250 per year
  • Location: Leicester campus

De Mortfort University

Course overview

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme, making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career.


Entry requirements


Five GCSEs at grade 4 or above including English and Maths
Plus one of the following:

A levels

A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g. BTEC)
T Levels


BTEC National Diploma – Distinction/Distinction/Merit
BTEC Extended Diploma – Distinction/Distinction/Merit


A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Senior Optimization Strategist at Verizon Media, Junior Digital Executive at Total Media, and Account Executive at We Launch


Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

  • Block 1: Fundamentals of Organisations and Markets in a Global Context
  • Block 2: Principles of Marketing
  • Block 3: Decision Making for Marketing
  • Block 4: Marketing in Action: Social, Environmental and Digital Impact
  • Block 1: Brand Management
  • Block 2: Customer Insight: Consumer Behaviour and Research
  • Block 3: Integrated Marketing Communications
  • Block 4: Contemporary Issues in Marketing
  • Block 1: Marketing Strategy and Analytics
  • Block 2: Engagement Marketing: Communities, Content and Creativity
  • Block 3: Critical Perspectives in Marketing OR Marketing Innovation
  • Block 4: Brand Portfolio OR Dissertation