Marketing - BA (Hons) - London Metropolitan University Home page Home Marketing - BA (Hons)

Marketing - BA (Hons)

On this course you’ll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you’ll gain will help you to build a career in marketing and business or other managerial roles.

Course details

This Marketing BA degree will help you develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course you’ll critically engage with theory and apply your knowledge to real-world marketing challenges.

Mode of study: 2 -3 days campus
Intake: September , January
Course length: 3-4 years
Course fee: £9,250 per year
Location: London

London Metropolitan University

Course overview

The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance your learning experience.

We’ve designed the course according to the needs of the industry and to prepare you for a successful career in marketing. You’ll experience the industry environment through work placement modules, such as Learning Through Work or Creating a Winning Business. There you’ll gain capabilities such as problem solving, critical self-reflection and other industry related skills. We also facilitate language modules to support your international career aspirations.

Benefits

Active collaborative learning
Face-to-face discussion
Outstanding student support
Learn from experienced tutors
Make full use of facilities
Access support
Careers advice

Entry requirements

a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)

English Language and Mathematics GCSE at grade C/grade 4 or above (or equivalent)

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern position in my first year.

Modules

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year One

Learning Through Organisations (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Management (core, 15 credits)
Principles of Marketing (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment (core, 15 credits)

Year two

Business to Business Marketing and Sales (core, 15 credits)
Consumer Insights (core, 15 credits)
Digital Marketing (core, 15 credits)
Marketing Communications (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Problem Solving: Methods and Analysis (alternative core, 15 credits)
The Practice of Consultancy (alternative core, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
International Business (option, 15 credits)
Organisational Design and Management (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)

Year Three

Brand Management (core, 15 credits)
Leading Innovation (core, 15 credits)
Social Marketing (core, 15 credits)
Strategic Marketing (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Dissertation (alternative core, 30 credits)
Corporate Communications (option, 15 credits)
Global Marketing and Sales in the Digital Age (option, 15 credits)