BA (Hons) Business (Human Resource Management)

Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students.

Course details

Why do we love brands so much? How does the marketing of products, services and experiences impact our daily lives? This degree combines management studies with marketing analysis, from traditional advertising to cutting-edge digital techniques.
  • Mode of study: 3-4 days  a week
  • Intake: Intakes: September
  • Course length: 3-4 years
  • Course fee: 9250 per year
  • Location: Leicester campus

University of Leicester

Course overview

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.


Entry requirements

A/AS-levels: ABB. All subjects accepted. Two AS-levels may be considered in place of one A-level. 

EPQ with A-levels: BBB + EPQ at grade B

GCSE: Maths and English Language at grade C (4).

Access to HE Diploma: Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction

International Baccalaureate: Pass Diploma with 30 points overall with a minimum of grade 4 in SL Maths Analysis and Approach, grade 3 in HL Maths or grade 5 in SL Maths Application and Interpretation if not held at GCSE.

BTEC Nationals: Full Diploma with DDM, Diploma in Business preferred.

T Levels: Distinction in either: Accounting or Finance or Management and Administration (plus GCSE Maths and Eng lang at grade 4)


Our management, marketing and human resource management graduates have gone onto work for employers such as:

  • Credit Agricole
  • Barclays
  • KPMG
  • Deutsche Banks
  • Deloitte
  • Ernst and Young


This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

  • Introduction to Management
  • Business Finance and Reporting
  • Business, Economy and Society
  • Managing Human Resources
  • Managing Digital Technologies
  • Principles of Marketing
  • Enterprise in Practice


  • Contemporary Issues in Business and Management
  • The Future of Work
  • Consumers, Brands and Digital Marketing
  • Consumer Behaviour
  • Strategic Brand Management
  • The Business Environment
  • Strategy
  • Consultancy Challenge
  • Marketing Intelligence
  • Marketing Communications and Digital Media
  • Corporate Social Responsibility: Theory and Practice
  • Business in the Digital Economy
  • Business Ethics
  • International Marketing