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Marketing (including foundation year) - BA (Hons)

Our four-year Marketing (including foundation year) BA (Hons) degree has a built-in preparatory year (Year 0), which provides an alternative route into university if you don’t have traditional qualifications or can’t meet the entry requirements for a three-year undergraduate marketing degree.

Course details

During your foundation degree you’ll get a broad introduction to business in a supportive environment. The foundation year is intended to boost your confidence, improve your academic skills and unlock your potential so that you’re well-equipped to continue your studies in the subsequent three years of this marketing degree.

Mode of study: 2 -3 days campus
Intake: September , January
Course length: 3-4 years
Course fee: £9,250 per year
Location: London

London Metropolitan University

Course overview

You will share your foundation year with students on other foundation year courses, giving you a taste of a variety of other business-related disciplines as well as marketing.

Year 1, 2 and 3 are more focused on the principles and practice of marketing, as you study the same course content and modules as students studying our Marketing BA (Hons) degree.

With opportunities to specialise in social media, project management, customer relationship management (CRM) and more, you’ll learn to be an effective and innovative marketer capable of operating in a wide range of environments.

Benefits

Active collaborative learning
Face-to-face discussion
Outstanding student support
Learn from experienced tutors
Make full use of facilities
Access support
Careers advice

Entry requirements

at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)

English Language GCSE at grade C/4 or above (or equivalent)

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern position in my first year.

Modules

The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year Zero

Development for Success in Business (core, 30 credits)
Orientation for Success in Higher Education (core, 30 credits)
The Context of Business (core, 30 credits)
Using and Managing Data and Information (core, 30 credits)

Year One

Learning Through Organisations (core, 15 credits)
Managing People in Organisations (core, 15 credits)
Media Culture and Society (core, 15 credits)
Practice of Marketing (core, 15 credits)
Principles of Management (core, 15 credits)
Principles of Marketing (core, 15 credits)
Understanding and Managing Data (core, 15 credits)
Understanding the Business and Economic Environment (core, 15 credits)

Year two

Business to Business Marketing and Sales (core, 15 credits)
Consumer Insights (core, 15 credits)
Digital Marketing (core, 15 credits)
Marketing Communications (core, 15 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work (alternative core, 15 credits)
Problem Solving: Methods and Analysis (alternative core, 15 credits)
The Practice of Consultancy (alternative core, 15 credits)
Developing Inclusive Organisations (option, 15 credits)
International Business (option, 15 credits)
Organisational Design and Management (option, 15 credits)
Sustainability, Business and Responsibility (option, 15 credits)

Year Three

Brand Management (core, 15 credits)
Global Marketing and Sales in the Digital Age (core, 15 credits)
Global Marketing and Sales in the Digital Age (core, 15 credits)
Leading Innovation (core, 15 credits)
Social Marketing (core, 15 credits)
Strategic Marketing (core, 15 credits)
Consultancy Project (alternative core, 30 credits)
Dissertation (alternative core, 30 credits)
Corporate Communications (option, 15 credits)