Marketing Management, BA Hons

Based on essential marketing principles, our degree in marketing management provides the skills and knowledge you will need to start your marketing career.

Course details

A degree that provides you practical experiences by working on live briefs on digital market and offers exemptions from CIM and IDM professional certificate.

Mode of study: 4-5 days a week
Intake: Intakes: September
Course length: 3-4 years
Course fee: 9250 per year
Location: London campus

University of Greenwich

Course overview

Modules include customer insight, brand management and social media analytics. Work on live briefs from businesses such as the Institute of Data and Marketing, providing you with practical experience using digital simulation games.

Popular career options for our marketing graduates include marketing management, branding specialists, marketing research and consultancy. Recent graduates have gained positions with companies such as Google, Coca Cola and OgilvyOne.

Benefits

Active collaborative learning
Face-to-face discussion
Outstanding student support
Learn from experienced tutors
Make full use of facilities
Access support
Careers advice

Entry requirements

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

BTEC/National Diploma
International Baccalaureate
Advanced Vocational Certificate of Education
Access courses
Level 2 alternatives like Functional Skills and Key Skills for English and mathematics.

Careers

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

Modules

This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing

Year One

Students are required to study the following compulsory modules.

Principles and Practice of Marketing (30 credits)
Introduction to Advertising (15 credits)
Financial Aspects of Marketing and PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Creative Content Marketing (15 credits)
Personal and Professional Development (15 credits)
Brand Management (15 credits)

Year two

Students are required to study the following compulsory modules.

Future Paths
Research Methods (MET) (15 credits)
Global Marketing Management (15 credits)
Entrepreneurial Marketing (15 credits)
Integrated Marketing Communications Management (15 credits)
Marketing Management (15 credits)
Creative Project (15 credits)
Customer Insight (15 credits)
Marketing Research (15 credits)

Year Three

Students are required to study the following compulsory modules.

Contemporary Issues in Marketing (15 credits)
Social Marketing (15 credits)
Direct and Digital Marketing Strategy (30 credits)
Business and Marketing Strategy (15 credits)
Social Media and Analytics (15 credits)

Students are required to choose 30 credits from this list of options.

Consultancy Project (30 credits)
Dissertation (MET) (30 credits)