Media and Marketing - BA (Hons)

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

Course details

The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.
  • Mode of study: 2 -3 days campus
  • Intake: September , January
  • Course length: 3-4 years
  • Course fee: £9,250 per year
  • Location: London

London Metropolitan University

Course overview

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.

The course is also supported by trips and visits, guest lectures and various other activities.

You can get a taste for life at our School of Computing and Digital Media by taking a look at our showcase of recent student work.


Entry requirements

a minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)

English Language GCSE at grade C/grade 4 or above (or equivalent)

What the students say

The highlight of my time at London Met so far has been using the resources made available by the University, especially the careers department, along with the skills obtained on my degree to successfully secure an intern position in my first year.


The modules listed below are for the academic year 2022/23 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

  • Media Genres (core, 30 credits)
  • Media Histories (core, 30 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Social Media Businesses (core, 30 credits)
  • Contemporary Television Studies (core, 15 credits)
  • Digital Marketing (core, 15 credits)
  • Marketing Communications (core, 15 credits)
  • Researching Media Audiences (core, 15 credits)
  • Television Studio Practice (core, 15 credits)
  • Creating a Winning Business 1 (alternative core, 15 credits)
  • Learning through Work (alternative core, 15 credits)
  • Brand Management (option, 15 credits)
  • Crime and the Media (option, 15 credits)
  • Documentary Photography (option, 15 credits)
  • Situation Comedy (option, 15 credits)
  • Social Media Strategies (option, 15 credits)
  • Youth Culture and the Media (option, 15 credits)
  • Brand Management (core, 15 credits)
  • Corporate Communications (core, 15 credits)
  • Media, Culture and Identity (core, 30 credits)
  • Marketing and Communications Project (alternative core, 30 credits)
  • Media and Communication Dissertation (alternative core, 30 credits)
  • Analysing Popular Music (option, 15 credits)
  • Global Marketing and Sales in the Digital Age (option, 15 credits)
  • Media, Power and Politics (option, 15 credits)
  • Research in Visual Culture (option, 15 credits)
  • Services Marketing (option, 15 credits)
  • Social Marketing (option, 15 credits)