MSc Strategic Digital Marketing

This course provides you with complementary knowledge of data driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, building brands, leadership, and digital creativity.

Course details

This dual professional accredited (DMI and CMI) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for career switchers and professional marketers looking to move into more senior roles. 

  • Mode of study: online
  • Intake: Intakes: September, January, April
  • Course length: 1 year
  • Course fee: 9500 per year

Arden University London

Course overview

Designed to open up a variety of career opportunities in marketing across a variety of sectors, the master’s in strategic digital marketing will show you how to create a structured, strategic marketing plan with digital tactics and tools, for any organisation or business – a highly sought after skill in today’s job market. You’ll also have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. The course provides you with the skillset you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment. 


Entry requirements

To be eligible for our MSc Strategic Digital Marketing, we need to see that you have:

  • A UK bachelor’s degree at a minimum of second class (2.2) or equivalent
  • Individuals who have HND/HNC/Dip HE, with three to four years strong professional work experience with evidence of managerial/supervisory responsibilities are also encouraged to apply.


This strategic digital marketing course will help you develop the right skills and knowledge to accelerate your career to a senior marketing role. Our academics work to ensure that the modules you study on the course cover real marketing scenarios and are career focused. This means that when you graduate you’ll have the skills required to enter a variety of professional marketing roles. Knowledge of digital marketing and marketing theory is applicable to a range of business sectors, from technology and FMCG, to healthcare and the non-profit/charity sector. Some future roles that you might want to consider after graduation include: 

  • Digital Marketing Manager
  • Senior Marketing Executive 
  • Email Marketing Specialist
  • Freelance Digital Marketer
  • Market Insight Manager
  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Social Media Manager 
  • Brand Manager
  • Product Manager


During the MSc Strategic Digital Marketing course you’ll explore the general marketing environment as a whole and then consider the impacts of digitisation on the contemporary marketing environment. You’ll develop the ability to critically analyse data and apply theories of marketing from technical and creative perspectives, helping you become a highly capable and employable marketing professional.

  • Digital Marketing Environment 
  • Building and Managing Digital Brands
  • Contemporary Marketing Communications Planning
  • Big Data, Analytics and Martech  
  • Managing Customer & User Experience  
  • Social Media Marketing
  • Digital Transformation Project (Capstone Project, 60 credits)