Sports Media and Communications - Courses

From advertisements to political messages, marketing schemes to cultural critiques and scholarship, every day, we produce and consume hundreds – sometimes thousands – of messages.

Course details

Together these messages influence our understanding of ourselves and relationships with others. In a world dominated by filter bubbles and echo chambers, it is now more important than ever to understand how the media works and how it can influence us.
  • Mode of study: 3-4 days campus
  • Intake: September, January
  • Course length: 3-4 years
  • Course fee: 13,905  per year
  • Location: Manchester
  • Entry requirements: GCSE: 5 passes at Grade 9-4/A-D or 32 tariff points

 University 92 Global

Course overview

Do you aspire to work in the promotion, marketing and communication fields within the sports sector and associated industries (apparel, lifestyle and fitness brands)? The world’s leading sports brands and teams need creative professionals to communicate their key messages through digital media. This course will give you the key skills and practical expertise to plan, create and reflect on digital communications that are the lifeblood of contemporary society.


Entry requirements

Learning Approach

While engaging with this degree you will gain theoretical understanding of the topics you are exploring, you will also have opportunities to learn, develop and demonstrate a wide range of practical and applied skills and competencies.


Assessments will include individual and group work submissions, often using the state-of-the-art Media Lab on campus. These will include case studies, essays, reports, literature reviews, reflective logs and diaries, self and peer evaluations, group and individual presentations along with subject-specific skills and competency assessment.

  • Academic and English Skills
  • Introduction to Numerical Techniques
  • Introduction to Research
  • Introduction to Business Studies
  • Media, Technology and Culture
  • Media Production
  • Communication Techniques and Creating Content
  • Sports Media and Public Relations
  • Interactive Learning and Communication Skills (Integrated Year One only)
  • Integrated Sports Marketing Communication
  • Audio and Video Production
  • Media Narratives
  • Politics, Power and Communication
  • Sports Media: Professional Practices
  • Media Law and Ethics
  • Advanced Marketing
  • Project